Let’s face it, if we are trying to find out the answer to something, we all use Google
If you are anything like me, you probably rely on Google help run your life. From finding out if that really is so-and-so from the film you are watching, to DIY advice, I use it for everything. If you own a business, then as well as thinking about how to use Google to find out things, you also need to think about how people will use it to find you.
There are a few things you can do to ensure your website has a good spot on Google’s search results. In this post, I’ll cover a few basic steps you can take to help your website climb the search rankings.
1) Have others link to your site
Although we might believe Google is magic and automatically knows everything, it does sometimes need a little help. Google works by using bots to crawl the internet. They travel between webpages by following links – every time they discover a new page, they add it to the list of known webpages. In this way all pages on your website will eventually be found as well as every website you link to. A great way to be found then is to have people link to you. If you have friends with websites, then ask them if they will include a link to yours. If you don’t know anyone with a website then fear not, you can be your own best friend and post the link to your website in all of your social media pages. A handy tip is to find online directories for your industry in your geographic area and post the link to your website there too.
2) Submit your site to Google
While the above will work and your website will be found by Google at some point, this can take some time. Luckily you can speed up this process by submitting your site to Google. You can do this by submitting your site to the Google Search Console. This will tell Google you exist and will speed up the indexing of your website.
3) Make a sitemap
A sitemap is a page on your site which contains information about the pages and videos on your site as their importance, the date the page was last updated and how often it is changed. When the Google bots crawl your sitemap, they will be able to see all of the pages on your site and crawl them all. Like the point above, you can also submit your sitemap to Google for more efficient indexing of your website.
4) Think about your keywords
You can think of keywords as the words or phrases people type into Google when they search for something. For example, if someone is searching for “Watch repair” or “How do you make a Lasagne”, Google will want to show you relevant results based on what you searched for. In order to ensure your website is one of them, you’ll want to include those keywords on your webpage. That way, Google will know that your page is related to what is being searched for. You should be careful though and only include your keywords as part of a flowing natural sentence or paragraph. If you keep writing “Lasagne” on your webpage hundreds of times, Google will actually derank your page for that particular keyword
5 ) Make your website mobile friendly
With the invention of smartphones more and more of use them as part of our daily lives. Mobile devices account for more than half of all internet traffic as many people don’t own computers, opting to use their phones instead. Webpages that look good on computers won’t look good on mobiles; they will be very hard to read and pictures probably won’t fit on the screen. Google knows this and will take it into account when deciding how to rank your website. It’s therefore important to make a website that looks great on tablet, computer and mobile.