One of the questions I get asked time and time again is “Do I need a website for my small business?”
I’ll help you out: You definitely need one!
Check out these top 6 reasons why below.
1 – People search online first
In the 1990’s, everybody used the Yellow Pages to find a service provider. Nowadays they use Google. In fact, 93% of people use a search engine to find local businesses, and those very search engines rank websites above social media pages. Right now, at this very moment, someone out there is googling for your exact service, and do you know who’s getting their business? Not you!
2 – People won’t consider a business that doesn’t have a website
Everything is online, so customers now expect companies to have a website and will consider a company that doesn’t have one to be less professional than those who do. Whilst that’s not true of everyone, it is estimated that 30% of people won’t consider a business that doesn’t have a website. In the modern age where we all have smartphones, we spend on average 24 hours per week online and 5 hours per day on our mobile devices. Don’t miss out – make use of this valuable opportunity.
3 – With a website you can show up in local search results
Let’s say you own a coffee shop somewhere. If you have a website, you’ll show up when a tourist wandering through the marketplace searches Google maps for “Coffee shop near me”. This can be especially useful for anyone from builders and window fitters to accountants and piano teachers.
4 – With a website you can answer basic questions quickly
Potential customers naturally have questions they’ll want answers to before they will engage with you. A website is a great way to answer them. What do you offer? What are your prices? Do you have examples of past work, any testimonials? These are all things you can answer right away.
5 – You can sell products from your website
If being found is the most important reason to have a website, being able to sell your products from it is the second. Selling your products online means your customers can browse and make purchases 24-7 from the comfort of their couch unlike in a physical shop.
Even if direct sales don’t apply to you, being able to showcase all your products is likely to get people through your door and call you for a quotation.
6 – Having a website builds credibility
You can quickly make a Facebook page for your business, but you are restricted in terms of layout, content and who can see it. Not everyone has a Facebook account, and those who don’t will never see your page.
Besides, 84% of customers believe a business that has a website is more credible than one that only has a social media page. Business who put thought and care into promoting themselves are more likely to provide a better service, and customers realise this.